Simple, convenient, and transparent.

Woop is rewriting the rules. Our technology pulls back the curtain on the insurance process and empowers you to make smarter decisions about your coverage.

We're not insurance agents.
We're your insurance advocates.

Insurance can feel unfair—trust us, we get it.

You're required to buy it to drive, yet if you use it, you’re penalized. And those prices? A mystery. Here’s the deal: insurance companies use complex data to label you a “risk” and set your rates.

At Woop Insurance, we think you deserve access to that same info. That’s why we built a free platform that turns confusing data into insights you can actually use, all on your personal insurance dashboard.

What we don't do

We don’t sell your data.

Ever get quotes online then get a ton of texts, emails, and phone calls from a bunch of different agents? Us too. We hate that, we can promise you your data is not for sale.

We don’t do teaser prices.

You know the drill—you get a lightning-fast “quote” after sharing almost no info, and it looks like a steal. But surprise! It’s just an estimate, not something you can actually buy. When you try to purchase, you’re hit with a full application, and suddenly the price skyrockets. That stinks, right? That’s why we only provide real, ready-to-purchase quotes—what we call price-locked quotes. Feel free to drop that lingo and sound like a super savvy insurance insider!

We don’t offer instant quotes.

In fact, our quotes may take up to 24 hours. Why? Because we do them right and that takes time. In order to get you those price-locked quotes we just bragged about above, we need to do a considerable amount of work. And considering we save our customers an average of $683, we think it’s worth the wait.

We don't play games with your coverage.

Ever seen an online quote that seemed too good to be true? Spoiler alert: it probably was. Many of those rock-bottom rates come with bare-bones coverage—yuck. That’s why we give you two quotes whenever possible: one that matches your current policy and another with agent-recommended coverage if we think you’re over- or underinsured.

We don’t push unnecessary quotes.

Fact: We only recommend buying quotes from us about 60% of the time. You read that right. We only suggest policies when they genuinely benefit you, based on a complete evaluation of all costs associated. If it’s not the right time to switch, we’ll tell you straight up.  

We're here to find you the best deal,
even if it's not with us.

It might seem unconventional to build an advanced dashboard and offer free advice, which sometimes includes telling you not to buy insurance from us. But at Woop, we're all about ensuring you get the best deal, even if it means sticking with your current policy a bit longer.

Our technology is designed not just to sell, but to identify the best policy for your needs at the right time. This is why we can proudly say we have a 92% retention rate. We’re in this for the long haul with you.

What our customers are saying about us